Concept Statement

 

.    Create a list of all users that may visit your site (not from the WWW but those you’d invite).

Friends

Family

Employers

.    What will each of those users want to see in order to enjoy their visit to your site?

Friends: the portfolio or body of work out of interest

Family: the portfolio or body of work out of personal interest

Employers: the portfolio or body of work for future employment interest

.    Name your intended audience (the person(s) you need to persuade.)

Future Employers

.    Describe what you need to inform and persuade them of:

                                    Promote my: body of work and capabilities as a designer

                                    Goals of the site are: to properly showcase my portfolio as well as presentation skills, convince and entice a possible future employer to be convinced of my fit with their company

                                    My ultimate message/philosophy (about who you are): visual communication

                                    What is the story you are telling? my love and commitment for design and the ability to produce good, working design

.    List the assets you need to persuade the user: Which 7  projects? 

Identity: Victor's Martinis

Ad Campaign: Duct Tape

Ad Campaign: Suicide PSA

Editorial Illustration: Doomsday Virus

Interactive PDF: BMW

Newsletter: Kimber

Book Cover: Dexter

.    What projects which do not exist yet will you want to show? 

 Annual Report: BMW

Event Promotion: Muse Laser Show 

.    What categories will you depict in your mockup? - even if you don’t have examples of them.

Identity

Print

Packaging

Illustration

Web

.    Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

Concept Statement:

The basic purpose of this website is to showcase and present my personal portfolio and body of work. I would invite many people to visit this site with different intentions in mind. The primary visitors would consist of friends, family, and potential employers. Of course for all three the reason for visiting would be to see the work, but the most important would be future employers in terms of getting a job and forming a career. The hope would be that the design and presentation of the website would entice a future employer to delve deeper and take serious consideration of my fit in their company or workplace. 

So in order to do this, my goals for the site include showing my best body of work that covers a range of techniques and media, a message about who I am, and my commitment to design. Hopefully my work will show versatility and creativity across mediums and styles as well as my unique personality traits. This will give a potential employer indication on who I am as a designer and of my technical abilities. Apart from presenting who I am, this site will become an archive of my work for reference and any other interest.