Tuesday, October 30, 2012

P2 Project Statement

Client:
Background:
Fireworks Gallery began in 1985 in Pioneer Square, Seattle featuring the work of local artists. It has since grown to have several galleries in the area that features work from over 300 artists and studios. Their motto is “Celebrating art in life.”
Objective:
Redesign the website to match the creative atmosphere of the physical gallery as well as simplify the online shopping process by reorganizing the products and cleaning up the design.
Target Audience:
Late 20’s and up as well as actively social individuals.  
Obstacles:
The large product line could make organization and simple navigation tricky. It will also need to be tailored to a large audience.
Tone:
Trendy, quirky, and creative.
Media:
Web, option of mobile responsive design.

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