Wednesday, November 21, 2012

P3 Project Statement

Client:
Margaret Atwood - Oryx and Crake

Background:
Oryx and Crake deals with an apocalyptic narrative in which bio-engineering and medical experimentation have led to the almost complete annihilation of the human race. Many of the science experiments remain in the form of strange animals or plants. The story focuses on a single surviving human who is trying to deal with his situation as best he can without dwelling on the past events that brought him here.
 
Objective:
Create a website to promote the book, the styling of the cover, and to be informative. The website should capture the design of the book so there is no question of their relation.
 
Target Audience:
20's and up. The book deals with some serious and mature issues.
 
Obstacles:
The book was first published in 2003 and has had multiple cover designs published since. They are very different from each other, and the story is very dynamic, which makes it difficult to choose a style for the website. The cover chosen for this is a collage and unconventional, which is not friendly to web coding. 
 
Tone:
Moody, colorful, serious
 
Media:
Web, option of responsive design

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